Senses danger and inrcreases braking power. BAS PLUS
Σάββατο 29 Μαΐου 2010
Παρασκευή 21 Μαΐου 2010
NIKE - Write the Futute ... simply astonishing
The epic three-minute “Write the Future” film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees.
Some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances.
The film will be shown on TV for the first time on May 22nd during the European Club Final.
Advertising Agency: Wieden+Kennedy, USA
Director / Producer: Alejandro G. Iñarritu
Τετάρτη 19 Μαΐου 2010
Τρίτη 18 Μαΐου 2010
Welcome to the Revolution of Social Media (?)
Welcome to the Revolution
Over 50% of the world's population is under 30 years old
96% of the Millennials have joined a social network
Facebooks tops Google for weekly traffic in the US
1 out of 8 couples married in the US met via social media
Years to Reach 50 million users :
Radio - 38 years
TV - 13 years
Internet - 4 years
Ipod - 3 years
Facebook - added over 200,000,000 users in less than a year
I-pod applications download hit 1 billion in a month
"We dont have a choice on whether we do social media.
The question is how well we do it"
Erik Qualman
If facebook were a country
- China
- India
- Facebook
- United States
- Indonesia
- Brazil
- Pakistan
- Bangladesh
* Yet QQ and renren.com dominate China
US department of Education study reveal that online students out performed those receiving face-to-face instruction
80% of the companies use social media recruitment 
95% of those use linkedin ... The fastest Growing segment on facebook is 55-65 years old females
Ashton Kutcher and Britney Spears have more twitter friends than the entire population of Sweden, Israel, Switzerland, Ireland, Norway and Panama 
VS 
50% of the mobile internet traffic in the UK is for facebook ... imagine what this means for bad customer experience 
Generation Y and Z consider e-mail passe 
Some universities have stopped distributing e-mail accounts ... instead they are distributing eReaders,ipads and tablets ... 
Youtube is the 2nd largest search engine in the world While you watch (or read) this 100+ hours of video will be uploaded to YouTube
Wiki is a Hawaiian term for Quick
Wikipedia has over 15,000,000 articles
Studies show it's as accurate as encyclopedia Britannica
78% of those articles are non-English
If you were paid 1 $ for every article posted on Wikipedia you would earn 1.712,, 32 $ ... per hour
25% of search results for the world's TOP 20 largest brands are links to user-generated content.
34% of bloggers post opinions about products & brands
Do you like what they are saying about
your (?) brand? ;)
People care more about how their social graph ranks products and services than how Google ranks 'em.
78% of consumers trust peer recommendations
Only 14% trust advertisement
Only 18% if traditional TV campaigns generate ROI
90% of people skip ads via TiVo/DVR
Kindle ebooks outsold paper books on Christmas
24/25 largest newspapers are experiencing record declines in circulation
60,000,000 status updates happen on facebook daily ..
WE no longer search for news ...
the news find US
the news find US
Source: for more info and relevant citation go to www.socialnomics.net
Σάββατο 15 Μαΐου 2010
Adobe (strikes back) campaign...
The genius of the Internet is its almost infinite openness to innovation. New hardware. New software. New applications. New ideas. They all get their chance.
As the founders of Adobe, we believe open markets are in the best interest of developers, content owners, and consumers. Freedom of choice on the web has unleashed an explosion of content and transformed how we work, learn, communicate, and, ultimately, express ourselves.
If the web fragments into closed systems, if companies put content and applications behind walls, some indeed may thrive — but their success will come at the expense of the very creativity and innovation that has made the Internet a revolutionary force.
We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company — no matter how big or how creative — should dictate what you can create, how you create it, or what you can experience on the web.
When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe’s business philosophy is based on a premise that, in an open market, the best products will win in the end — and the best way to compete is to create the best technology and innovate faster than your competitors.
That, certainly, was what we learned as we launched PostScript® and PDF, two early and powerful software solutions that work across platforms. We openly published the specifications for both, thus inviting both use and competition. In the early days, PostScript attracted 72 clone makers, but we held onto our market leadership by out-innovating the pack. More recently, we’ve done the same thing with Adobe® Flash® technology. We publish the specifications for Flash — meaning anyone can make their own Flash player. Yet, Adobe Flash technology remains the market leader because of the constant creativity and technical innovation of our employees.
We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web — the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.
In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody — and everybody, but certainly not a single company.
Chuck Geschke, John Warnock
Cofounders
Chairmen, Adobe Board of Directors
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