Κυριακή, 27 Δεκεμβρίου 2009

The Pen Story (Olympus)

Αυτή είναι η "Pen Story" σε stop motion. Για να δημιουργηθεί τράβηξαν 60.000 φωτογραφίες, τύπωσαν 9.600 από αυτές και ξανά-τράβηξαν πάνω από 1.800.
Viral με πάνω από 1.9 εκ. views ... :O

Enjoy :




και όπως πάντα τα καλά αντιγράφονται πολύ (πολύ πολύ) γρήγορα ...


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Πέμπτη, 24 Δεκεμβρίου 2009

Where else can you get points for FARTING?



Σωστό και αυτό ... νομίζω μόνο στο scrabble !!
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Mercedes - Flickr (stage-setting the brand in a fascinating new way)




Creative Execution:
The Flickr-Book shows a selection of the best Mercedes-photos made by Mercedes-fans and customers. The pictures reflect the enthusiasm of the brand Mercedes-Benz.

Creative Solution:
On the photo website flickr.com, there are well over 100,000 images taken by amateur photographers from all over the world that portray Mercedes automobiles au naturel, in an often spontaneous but always affectionate way. To compile the most off-beat Flickr photos in a coffee-table book. To this end, we asked selected photographers to send us their image and to tell us how it came about. We used both the image and the story without any additional editing. The Flickr book was sent out to existing customers of Mercedes-Benz. A response card was added to the mailing. With the response card the customers got the opportunity to order additional informations and were invited to register for the online portal "My Mercedes" to upload there own photos and share them with others Mercedes-Benz customers.

Results:
A response card gave customers the opportunity to request additional information and encouraged them to register for the “My Mercedes” Mercedes-Benz online photo album. Many customers took up the invitation and submitted their own Mercedes photographs. And the photo album just keeps on growing, although precise response rates are not yet available. And there’s another pleasing development, albeit an unexpected one: The response from the Flickr community. Here, the book itself became a hot topic – in groups, maps, discussion forums and a host of links and images. The result: Contrary to the initial plan, a second edition of the Flickr book is to be published in 2009.

Advertising Agency: Jung von Matt, Hamburg, Germany
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Τετάρτη, 16 Δεκεμβρίου 2009

Right but . . . Wrong




Whoever flicks through the ADC Annual 2009 and finds the advert for Germany’s largest proofreading service for the advertising industry will at first see completely normal long copy on a red background. However, turning over the red transparent page reveals what you otherwise – thanks to a good proofreading service do not see: a vast number of mistakes, corrected using the typical correction symbols.

“Copywriters think well – but write badly”


Agency: Grabarz & Partner Hamburg, Germany.

(source : directdaily.com)
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Σάββατο, 12 Δεκεμβρίου 2009

For Everyone's Sake, Drive Safely this Christmas



No one does horrifying safe-driving PSAs quite like the Australians. And now, to celebrate 20 years of making people feel sad and sick in the name of the public good, Victoria's Transport Accident Commission (with help from Grey Melbourne) has put together this greatest-hits music-video montage of nasty, depressing and brutal clips from its most disturbing commercials. It starts off a little slow, but really picks up around the one-minute mark. Death, despair, blood, guts, tears—it's all here! Relive all your worst nightmares this Christmas as you sing along to R.E.M.'s "Everybody Hurts." And remember to drive safely out there.

(from: adfreak.com)
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Where Books Come to Life



Φανταστικό βίντεο-animation για λογαριασμό του New Zealand Book Council. Με ευφάνταστο τρόπο προκαλεί τους πολίτες να διαβάζουν περισσότερο καθώς προωθεί και τους νέους συγγραφείς της χώρας.

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Πέμπτη, 10 Δεκεμβρίου 2009

Civitas "να περνάμε καλά"


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Greenpeace billboards in Copenhagen airport


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