Mercedes - Detects hidden danger (new campaign)

Advertising Agency: BBDO Düsseldorf, Germany
Creative Director: Toygar Bazarkaya
Art Director: Lena Tuczek
Copywriter: Kenny Blumenschein
Account Manager: Marco Golbach

Source: http://adsoftheworld.com

Mercedes - Detects hidden danger (new campaign)

Headaches? Aspirin

"In order to promote the pain relieving effect of Aspirin from Bayer, we painted graffiti at the subway, showing people hurting while exposed to head, back and muscle pains. We made use of the billboard frame and its close surroundings (walls, pipes, stairs etc) that worked like pain generators for our characters."


BBDO Romania 

Source :http://adsoftheworld.com

Headaches? Aspirin