Social Media ROI: Socialnomics

Socialnomics... Think about it.. (ps. Does anyone knows if those number have any valid grounds @ all?)

Special Than to E ;X

Social Media ROI: Socialnomics

Welcome to the Revolution of Social Media (?)

Welcome to the Revolution




Over 50% of the world's population is under 30 years old

96% of the Millennials have joined a social network 

Facebooks tops Google for weekly traffic in the US 

1 out of 8 couples married in the US met via social media

Years to Reach 50 million users :

Radio - 38 years

 
 

TV - 13 years 

Internet - 4 years

 






Ipod - 3 years

Facebook - added over 200,000,000 users in less than a year

I-pod applications download hit 1 billion in a month 

"We dont have a choice on whether we do social media. 

The question is how well we do it" 

Erik Qualman

If facebook were a country

1. China
2. India
3. Facebook
   
4. United States
5. Indonesia
6. Brazil
7. Pakistan
8. Bangladesh

* Yet QQ and renren.com dominate China

US department of Education study reveal that online students out performed those receiving face-to-face instruction

80% of the companies use social media recruitment 

95% of those use linkedin ...

The fastest Growing segment on facebook is 55-65 years old females

Ashton Kutcher and Britney Spears have more twitter friends than the entire population of Sweden, Israel, Switzerland, Ireland, Norway and Panama

VS  

50% of the mobile internet traffic in the UK is for facebook ... imagine what this means for bad customer experience

Generation Y and Z consider e-mail passe

Some universities have stopped distributing e-mail accounts ... instead they are distributing eReaders,ipads and tablets ...

Youtube is the 2nd largest search engine in the world 

While you watch (or read) this 100+ hours of video will be uploaded to YouTube

Wiki is a Hawaiian term for Quick 

Wikipedia has over 15,000,000 articles

Studies show it's as accurate as encyclopedia Britannica

78% of those articles are non-English

If you were paid 1 $ for every article posted on Wikipedia you would earn 1.712,, 32 $ ... per hour 

 

25% of search results for the world's TOP 20 largest brands are links to user-generated content.

34% of bloggers post opinions about products & brands

Do you like what they are saying about 

your (?) brand? ;)

People care more about how their social graph ranks products and services than how Google ranks 'em.

78% of consumers trust peer recommendations

Only 14% trust advertisement

Only 18% if traditional TV campaigns generate ROI

90% of people skip ads via TiVo/DVR

Kindle ebooks outsold paper books on Christmas

24/25 largest newspapers are experiencing record declines in circulation

60,000,000 status updates happen on facebook daily ..

WE no longer search for news ...
the news find US

Source: for more info and relevant citation go to www.socialnomics.net

Welcome to the Revolution of Social Media (?)

Mercedes - Flickr (stage-setting the brand in a fascinating new way)

Creative Execution:
The Flickr-Book shows a selection of the best Mercedes-photos made by Mercedes-fans and customers. The pictures reflect the enthusiasm of the brand Mercedes-Benz.

Creative Solution:
On the photo website flickr.com, there are well over 100,000 images taken by amateur photographers from all over the world that portray Mercedes automobiles au naturel, in an often spontaneous but always affectionate way. To compile the most off-beat Flickr photos in a coffee-table book. To this end, we asked selected photographers to send us their image and to tell us how it came about. We used both the image and the story without any additional editing. The Flickr book was sent out to existing customers of Mercedes-Benz. A response card was added to the mailing. With the response card the customers got the opportunity to order additional informations and were invited to register for the online portal "My Mercedes" to upload there own photos and share them with others Mercedes-Benz customers.

Results:
A response card gave customers the opportunity to request additional information and encouraged them to register for the “My Mercedes” Mercedes-Benz online photo album. Many customers took up the invitation and submitted their own Mercedes photographs. And the photo album just keeps on growing, although precise response rates are not yet available. And there’s another pleasing development, albeit an unexpected one: The response from the Flickr community. Here, the book itself became a hot topic – in groups, maps, discussion forums and a host of links and images. The result: Contrary to the initial plan, a second edition of the Flickr book is to be published in 2009.

Advertising Agency: Jung von Matt, Hamburg, Germany

Mercedes - Flickr (stage-setting the brand in a fascinating new way)