As part of the Campaign Media Awards, YouTube has launched a competition to discover the Best Ad of the Year.

Visit the YouTube channel, youtube.com/iloveads, where you can upload your best and most creative ads of the last 18 months. All video ads that ran online or on television are eligible to enter and the aim is to find the most creative and entertaining ads. The ad that captures the imagination of the nation!

How it works

An expert panel will review the submissions and shortlist 28 ads, which will be put forward for the public vote. The winner will be announced and celebrated at the Campaign Media Awards on November 17th and receive a homepage takeover on YouTube, worth £75,000 and approximately 11 million views. Entry is free, all you need to do is upload the ad. No forms, no formalities!

Deadline for entries: 23 September 2010

Shortlist chosen by expert panel: 1 October-14 October 2010

Public vote: 15 October - 3 November 2010

Winner announced : Campaign Media Awards, 17 November 2010

Source: [Google Barometer]

Stop Smoking (Gum)

Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director, Art Director: Supachai Toemtechatpong
Copywriter: Surakai Ngernmaneerongroj
Photographer: Sun House

Source: http://www.frederiksamuel.com/blog/ 

Stop Smoking (Gum)

30 years of Post-it

"To Celebrate the 30th Birthday of the Post-it note, we created a Facebook Game to remind people what's most important to us. Our friends. In an age were we are defined by the amount of Facebook friends and twitter followers we have we wanted to challenge people to prove how many of these friends they actually knew. Giant oversized Outdoor Post-it products drove people to the site."

Advertising Agency: Profero London, UK

Source

30 years of Post-it

Adobe (strikes back) campaign...

The genius of the Internet is its almost infinite openness to innovation. New hardware. New software. New applications. New ideas. They all get their chance.
As the founders of Adobe, we believe open markets are in the best interest of developers, content owners, and consumers. Freedom of choice on the web has unleashed an explosion of content and transformed how we work, learn, communicate, and, ultimately, express ourselves.

If the web fragments into closed systems, if companies put content and applications behind walls, some indeed may thrive — but their success will come at the expense of the very creativity and innovation that has made the Internet a revolutionary force.
We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company — no matter how big or how creative — should dictate what you can create, how you create it, or what you can experience on the web.
When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe’s business philosophy is based on a premise that, in an open market, the best products will win in the end — and the best way to compete is to create the best technology and innovate faster than your competitors.

That, certainly, was what we learned as we launched PostScript® and PDF, two early and powerful software solutions that work across platforms. We openly published the specifications for both, thus inviting both use and competition. In the early days, PostScript attracted 72 clone makers, but we held onto our market leadership by out-innovating the pack. More recently, we’ve done the same thing with Adobe® Flash® technology. We publish the specifications for Flash — meaning anyone can make their own Flash player. Yet, Adobe Flash technology remains the market leader because of the constant creativity and technical innovation of our employees.

We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web — the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.
In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody — and everybody, but certainly not a single company.

Chuck Geschke, John Warnock
Cofounders
Chairmen, Adobe Board of Directors

Special Thank to Alex Pap for sharing !!

Adobe (strikes back) campaign...

An emotional Touch ...

 

 

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An emotional Touch ...

Vodafone VS all (or) Comparative Advertising in action

Act 1: Player 1 "talks"




Act 2: Here comes the answer 

Act 3: Market Leader responds and wipes the table off ... (soon on your screens)

Vodafone VS all (or) Comparative Advertising in action

Where else can you get points for FARTING?

Σωστό και αυτό ... νομίζω μόνο στο scrabble !!

Where else can you get points for FARTING?

For Everyone's Sake, Drive Safely this Christmas

No one does horrifying safe-driving PSAs quite like the Australians. And now, to celebrate 20 years of making people feel sad and sick in the name of the public good, Victoria's Transport Accident Commission (with help from Grey Melbourne) has put together this greatest-hits music-video montage of nasty, depressing and brutal clips from its most disturbing commercials. It starts off a little slow, but really picks up around the one-minute mark. Death, despair, blood, guts, tears—it's all here! Relive all your worst nightmares this Christmas as you sing along to R.E.M.'s "Everybody Hurts." And remember to drive safely out there.

(from: adfreak.com)

For Everyone's Sake, Drive Safely this Christmas

Where Books Come to Life

Φανταστικό βίντεο-animation για λογαριασμό του New Zealand Book Council. Με ευφάνταστο τρόπο προκαλεί τους πολίτες να διαβάζουν περισσότερο καθώς προωθεί και τους νέους συγγραφείς της χώρας.

Where Books Come to Life