"On Monday, 30th of August Voyages-SNCF, the online booking service of the SNCF, launched a series of six internet films which show how we welcomed and said goodbye to 6 customers. Each event, taking place at Paris' East station was specifically tailored for the person we surprised.
The objective of the campaign is to underline "Further than you imagined" (Plus loin que vous ne l'imaginez), the claim of Voyages-SNCF, one of the most visited sites in France (800 thousand unique visitors per day) by going out of the ordinary for their customers. The campaign is launched simultaneously with new services on the website, aimed at simplifying the users' experience and improving their journey."
The campaign, created by DDB Paris consist of 6 videos, hosted on the brand's Youtube channeland is supported by video banners, facebook activation, a takeover on the Voyage-SNCF.com website and an exclusive airing on TV.
Source (clopy-pasted) - Adsoftheworld.com