Nokia VS HTC (London 2010)

Nokia World 2010 took place in London this week during Tuesday 14th and Wednesday 15th.

Hundreds of spectators attended the various events during both days BUT .. on Wednesday 15th HTC organized a press conference in London aswell.;)

HTC people were kind enough to even arrange free transportation from Nokia World to the HTC event. :)

Nokia on the other hand implemented a brilliant "guerilla" activity targeting the journalists leaving for the HTC event. An elegant Nokia Survival kit was distributed including the following:

• Ham, Tomato & Cheese Sandwich (H - T - C)
• An energy bar
• A giant “Nokia” foam finge (for Q & As) 
• Pen and pan
• Ear plugs and eye-mask in case someone wanted to take a brief nap

- Energy bar to keep you awake

- Got "hands on" with a nice HTC but now you feel a bit "dirty" - here are some hand cleanex

- Energy Bar didn't work ... too bad.. take a nap and dream of ... a Nokia N8 (lol) :P

Nokia 1 - HTC 1  // Good game // Keep it up

 
Photos from: gizmodo and techblog.gr

Nokia VS HTC (London 2010)

Further than you imagined

"On Monday, 30th of August Voyages-SNCF, the online booking service of the SNCF, launched a series of six internet films which show how we welcomed and said goodbye to 6 customers. Each event, taking place at Paris' East station was specifically tailored for the person we surprised.

The objective of the campaign is to underline "Further than you imagined" (Plus loin que vous ne l'imaginez), the claim of Voyages-SNCF, one of the most visited sites in France (800 thousand unique visitors per day) by going out of the ordinary for their customers. The campaign is launched simultaneously with new services on the website, aimed at simplifying the users' experience and improving their journey."

The campaign, created by DDB Paris consist of 6 videos, hosted on the brand's Youtube channeland is supported by video banners, facebook activation, a takeover on the Voyage-SNCF.com website and an exclusive airing on TV.

Source (clopy-pasted) - Adsoftheworld.com

Further than you imagined

Give Trucks Room

Tailgating Isn't Worth It. Give Trucks Room. It's The Law

Really interesting outdoor 

Source

Give Trucks Room

Lipton - Clear Green

The carry bag was designed in a form of an actual lipton clear green tea bag. A pack of lipton clear green tea was kept in it with hoola hoop and was handed to the ladies in the malls as a giveaway.

Advertising Agency: DDB Integrated, Jeddah, Saudi Arabia

Source

Lipton - Clear Green

Greenpeace billboards in Copenhagen airport

Greenpeace billboards in Copenhagen airport