Act 2: Here comes the answer
Act 3: Market Leader responds and wipes the table off ... (soon on your screens)
Greeks are fascinated by this "battle" of ads ...but lets take a look at what is actually happening and what has happened to the rest of the world...
Comparative Advertising: Comparing your product directly with one or more competitors (also known as ... taking the risk)
- Some think it is not smart to spend money to publicize your competitor
- Others believe that it creates bad atmosphere for the company that demeans all advertising
Nevertheless, when it occurs it usually follows some basic guidelines
- The market leader never starts a competitive campaign
- The most successful comparison advertisements are those comparing the product with products identical in every respect except the special differential featured in the ad
- The stronger the proof that the products are (almost) identical, the better
- The different features should be of importance to the consumer
Source : Kleppner's Advertising procedure (17th edition)
And yeap ... Vodafone was not the 1st dudes...
Iriver Vs Apple (indirect comparison) - "Sweeter One" (from Apple) - never the less it doesnt tell us "why"
Pepsi Vs Coke - no words needed
BMW vs JAGUARS - spot the difference
BMW vs AUDI - hell yeah this is cruel !!!
McDonalds Vs anyone selling coffee (:P) - Four bucks is dumb (wouldn't you reconsider paying 4 $?)
And if you think those where agressive... take a look @ :
http://www.dunkinbeatstarbucks.com/ (read the link)
and my favorite of all - GET A MAC (or) Mac Vs PC :)
All rules applied on those ones - comparison straight to the point, humorous approach ... this campaign = WIN
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