Τετάρτη, 16 Δεκεμβρίου 2009

Right but . . . Wrong




Whoever flicks through the ADC Annual 2009 and finds the advert for Germany’s largest proofreading service for the advertising industry will at first see completely normal long copy on a red background. However, turning over the red transparent page reveals what you otherwise – thanks to a good proofreading service do not see: a vast number of mistakes, corrected using the typical correction symbols.

“Copywriters think well – but write badly”


Agency: Grabarz & Partner Hamburg, Germany.

(source : directdaily.com)
Share/Bookmark

Δεν υπάρχουν σχόλια:

Δημοσίευση σχολίου